“We’ll all go down together” – Marketing responses to tourism decline in the Outback

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Publication TypeResearch BriefAbstractThis research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response. AuthorTaylor, A.Carson, D.Publication CollectionNorthern Institute Research BriefsAlternative CollectionPOPULATION STUDIES RESEARCH BRIEFIssue45CopyrightSchool for Social and Policy Research 2009ContactAndrew Taylor 8 8946 6692 andrew.taylor@cdu.edu.auPublisherNorthern Institute, Charles Darwin UniversityPlace of PublicationDarwin

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